About Us

The Heart of JE

From Nancy's heart to your home.

Purposeful application, bath and body, skin care, anti ageing and a solution as natural as possible fanatic, that describes Nancy Bogart, Founder and CEO!

Nancy started her company Feb 2000 to help women make the money they need with unique products like the Lotion Bar just like she was doing at vendor events the prior holiday season that had taken off like wild fire and she could not keep up. She chose partnering with friends and family in place of lining up her products on store shelves.

Inspired by the solid perfume bars her grandmother once made, she decided to try something totally new, something she had a hunch other moms would fall in love with, too. So she cooked up her first batch of lotion bars in her kitchen.

She called her little endeavor Country Bunny, set up her first craft show, and sold out in two hours. Demand was so high, Nancy went from craft shows to launching her own direct sales company within 6 months.

Since that day, Nancy has added more products, from soothing Magnesium Lotion to essential oils and high-quality face care. And she’s updated the company name, with a nod to the healing spirit of the Jordan River and the wholesome, essential elements of the Earth. But through it all, one thing has never changed …

Our belief that everyone deserves healthy skin—and joyful, healthy lives.

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What makes us different

Our Company

Celebrating 20 years! Who knew that twenty years ago from her Missouri kitchen that Founder Nancy Bogart would be changing the lives of families across America today. Now more than ever, people are looking for a solid, safe, and Made In America company to partner with not only for healthy, nontoxic products but as a way to support their families.

Our Products

Jordan Essentials is THE magnesium company! We share purposeful lotions, sprays, and skincare products that are safe for the entire family. Body care, face care, and mineral makeup are botanically-based, using natural ingredients. Products are free from gluten, parabens, aluminum, and more.

Our Blog

Get the latest quick tips & healthy insights on our Healthy Skin.

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